Ellie Mental Health Content Strategy Plan
I created the Ellie Mental Health Strategy Plan to analyze and improve their social media content across Instagram and Facebook. By collecting engagement data, visualizing it in Tableau, and identifying key trends, I was able to make tailored recommendations using the Start, Stop, Continue method. This strategy was important because it helped Ellie understand what content performs best on each platform and how to better connect with their audiences. In marketing, this kind of analysis is crucial for boosting engagement, building brand trust, and creating platform-specific content that resonates with different user groups.
Platforms Used: Tableau, Canva, Microsoft Excel, Instagram, Facebook
