Huron Recommendation Report
I created a comprehensive recommendation report for Huron, a men’s grooming and skincare brand, with the goal of increasing brand visibility, credibility, and market share among men aged 20–50 in the U.S. I developed detailed customer personas and journey maps, then proposed targeted digital marketing strategies across platforms like Instagram, TikTok, LinkedIn, Reddit, and YouTube. My recommendations focused on influencer collaborations, improving content strategy, enhancing search visibility, and tailoring messaging to align with consumer behavior. This project allowed me to apply strategic thinking and audience analysis to help position Huron as a leading, accessible brand in the men’s grooming space.
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Programs Used: SEMrush, Keyword Surfer, Ubersuggest, Browseo, Influencer Analytics by Wednesday, ChatGPT, and Canva.
I created personas to represent Huron’s key customer segments and guide more targeted marketing strategies. They helped identify each group’s needs, behaviors, and digital habits, making it easier to tailor content, choose the right platforms, and personalize messaging. Personas are essential in marketing because they ensure campaigns are focused, relevant, and aligned with what real customers want.
I created customer journey maps to visualize how each persona interacts with Huron’s brand from awareness to purchase. They were important because they highlighted key touchpoints, pain points, and opportunities to improve engagement. In marketing, journey maps help deliver the right message at the right time, making campaigns more targeted and effective. They ensured my recommendations aligned with real customer behavior and needs.
I used Keyword Surfer and Ubersuggest to find search terms potential customers use when looking for men’s skincare products. This was important for building an effective SEO strategy by targeting relevant, low-competition keywords. In marketing, keyword research helps boost visibility, drive organic traffic, and connect with audiences based on real search behavior.
