Data Analytics
For my work with Huron, I gathered key marketing data, organized it, and created interactive visualizations to support my strategic recommendations. These visualizations provided insights into customer behavior, SEO keyword performance, and social media engagement trends. By turning raw data into clear and compelling visuals, I was able to identify growth opportunities and communicate findings in a way that was both accessible and actionable. This project highlighted the value of data-driven storytelling in shaping effective marketing strategies.
Programs Used: Tableau, Microsoft Excel, Moz, SEMrush, and Statista
