Certifications
I’ve earned a range of digital marketing certifications that demonstrate my expertise across key areas like paid media, content strategy, social media, and SEO. Each certification has strengthened my ability to create data-driven campaigns, optimize search performance, manage cross-channel content, and effectively reach target audiences—skills that directly translate into real-world marketing success.
I earned the Google Analytics Certification in May 2025, which demonstrates my ability to use Google Analytics 4 (GA4) to track website performance, analyze user behavior, and measure the success of digital marketing campaigns. Through this certification, I learned how to set up data streams, configure events, interpret key metrics, and create reports to make data-driven marketing decisions.
I earned the Google AI-Powered Performance Ads Certification in December 2024, which highlights my understanding of how to use Google Ads' AI tools to create, optimize, and scale high-performing campaigns. This certification taught me how to leverage machine learning for bidding, audience targeting, and creative testing to improve ad performance and ROI across Google's platforms.
I earned the Google Ads Display Certification in December 2024, which demonstrates my ability to create and optimize display advertising campaigns across the Google Display Network. This certification helped me learn how to design visually compelling ads, reach targeted audiences through contextual and automated placements, and use performance data to improve campaign effectiveness and ROI.
I earned the Google Ads Search Certification in December 2024, demonstrating my knowledge of building and optimizing paid search campaigns on the Google Search Network. Through this certification, I learned how to create effective text ads, choose relevant keywords, set bidding strategies, and measure performance to drive high-quality traffic and conversions.
I earned the Mangools SEO Certificate in November 2024, which confirms my understanding of core search engine optimization (SEO) principles. Through this certification, I gained knowledge of keyword research, on-page SEO, backlink strategies, and SERP analysis using Mangools tools like KWFinder and SERPChecker. This certification reflects my ability to apply SEO best practices to improve website visibility and drive organic traffic.
I earned the X Ads Manager Fundamentals Badge in December 2024, showcasing my foundational knowledge of managing advertising campaigns on the X (formerly Twitter) platform. This certification equipped me with the skills to create, launch, and monitor paid campaigns, utilize audience targeting tools, interpret ad performance metrics, and apply best practices for maximizing reach and engagement through social advertising.
I earned the HubSpot Content Marketing Certification in December 2024, which demonstrates my ability to develop and execute a full-funnel content marketing strategy. Through this certification, I gained skills in long-term content planning, creation, promotion, and performance analysis, with a focus on using storytelling, SEO, and growth marketing tactics to attract and engage target audiences effectively.
I earned the Hootsuite Social Media Marketing Certification in May 2023, validating my skills in developing, executing, and managing social media strategies across major platforms. This certification taught me how to create engaging content, build brand presence, grow follower bases, schedule posts effectively, and measure performance using key analytics—all within the Hootsuite platform and beyond.
I earned the Hootsuite Platform Certification in April 2023, which demonstrates my ability to effectively use the Hootsuite dashboard to manage social media campaigns. Through this certification, I learned how to schedule content, engage with audiences, monitor conversations, and analyze performance across multiple social platforms—enabling me to manage social strategies efficiently from a single interface.
I earned the Semrush SEO Fundamentals Certification in November 2024 after completing a course led by SEO expert Greg Gifford. This certification provided me with a solid understanding of search engine optimization basics, including keyword research, on-page and off-page SEO, technical SEO, and SEO performance metrics. It also strengthened my ability to apply best practices to improve website visibility and organic search rankings using Semrush’s industry-leading tools.
I earned the Semrush SEO Toolkit Certification in November 2024, which equipped me with practical skills for conducting competitive digital research using Semrush’s suite of SEO tools. Through this course, I learned how to analyze competitor websites, uncover keyword opportunities, evaluate backlink profiles, and monitor site performance. This certification demonstrates my ability to build data-driven SEO strategies based on competitive insights.
These include certifications from Google Ads (Search, Display, and AI-Powered Performance), Hootsuite (Social Media and Platform), HubSpot (Content Marketing), Semrush (SEO Fundamentals and Competitive Research), Mangools (SEO), and X Ads Manager.